Bridge — International Market Understanding
Understanding has to travelin both directions.
Bridge is a continuing collaboration between Italy and Loyola Marymount University in Los Angeles.
Loyola Marymount University
Exchange
Since 2024, I have worked with Professor Ingrid S. Greene to examine how Italian businesses are understood by people outside the markets and cultures that already know them.
Professor Greene brings academic structure, international-business frameworks, and the perspective of students encountering unfamiliar companies.
I bring the relationships with Italian businesses and help shape the project around the commercial questions that matter to them — what needs to be tested, what evidence matters, and what would make the research genuinely useful.
Together, we look at both sides.
Purpose
A business needs to explain what it makes, what gives it value, and what it can realistically deliver.
At the same time, another market has its own expectations, conditions, and ways of understanding value.
Interest does not automatically create demand.
Bridge creates a setting where both sides can learn enough to determine whether the opportunity is real.
The studies have included businesses in agriculture, hospitality, technology, and industry.
A working example
In 2025, one of these collaborations connected WHP.AI, an Italian technology company, with Professor Greene’s students at Loyola Marymount University to examine the company’s expansion into the U.S. market.
IlNewyorkese later covered WHP.AI’s development between Italy and New York, including its collaboration with Buonquillo and LMU.
IlNewyorkese · 28 October 2025
From Italy to New York: When Italian Innovation Transforms Human Capital into Global Value
Read the article →A new project, The Real Italy — Buyer-Led Discovery for Exceptional Italian Producers, began in Fall 2026. I’ll share the findings at the end of the semester.
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